Creativity is finding unique solutions to complex challenges.
Most people are surprised to hear I began my career as an actuary at major insurance carriers and top-tier consulting firms. The move to floral design looks like a dramatic reinvention from the outside. But the way I work has always been the same — listening carefully, understanding what someone truly needs, and finding the most elegant solution.
That's what ATHABOLD has been since 2016 — a studio built on that foundation. A considered eye, genuine collaboration, and a standard of execution that has taken us through more than 550 events across the Hudson Valley, Catskills, and NYC region. What keeps us going is the partnership itself — the genuine love of uncovering what makes each project entirely unique — brought to life by a talented team of designers and production specialists who make it all possible.
WHAT WE BELIEVE
Design is intentional.
Every detail is considered — the colors, the scale, the flow from one space to the next. Nothing should feel random, and everything should feel like you. One of the greatest feelings for me is overhearing a guest tell you the florals were so beautiful and so you. That means the work landed exactly where it was meant to.
Balance is my lens.
Balance doesn't always mean symmetry — it means knowing when to make an impact and when to let the eye rest. Up close, in a bouquet or centerpiece, I love delicate textures and layered details that reveal themselves slowly. From a distance, a large installation needs to command a space — bolder blooms, grouped colors, a visual energy that carries across a room.
Timeless more than trend.
Trends come and go, but your wedding photographs will last a lifetime. I'd rather create something that feels entirely, unmistakably yours than something that reflects a moment in time. If a trend resonates, we find a way to make it timeless — rooted in your vision rather than the season's aesthetic.
Seasonality is respected.
Flowers are a natural product, and nature has its own rhythm. I work with the season whenever possible — choosing what feels native, regional, and alive in that moment. When we step outside of that, it's a conscious choice, not an oversight.
The work is always situational.
I design for the experience, not just the arrangement. That means sitting in the last row of a ceremony to check sightlines, walking every table to understand how the room reads from different angles, and making sure an installation above the dance floor feels both impactful and inviting. Every decision is made in context.
Sustainability drives process.
Sustainability isn't something we layer onto our work — it's already there. Choosing timeless over trend. Favoring seasonal product. Investing in vessels and materials worth keeping and reusing. When quality drives every decision, doing the right thing follows naturally.
AS SEEN IN
What you did exceeded our wildest dreams of what the day would look like. Every little detail was so carefully curated — it was evident there was thought and care that went into each decorative decision."
— Georgia, Blue Hill at Stone Barns, December 2024